girl in swimming pool

Call it what you want

10 COLOURS

Colour is the lens by which we perceive the world. How they affect us is deeply personal and anything but straightforward. They emotionally influence us in such a way that can increase our metabolism or cause our blood pressure to spike—but more commonly known are their ability to alter our mood or immediately invoke memories. Warm colours like red, orange and yellow can evoke emotions that range from happiness and warmth to anger and hostility. Cool colours like blue, purple and green are considered calming but can muster up feelings of sadness.

But what about the names? Blue is blue, right? Not quite. If youre looking to repaint your bathroom its likely the swatch choices will be Deep Royal, Celeste, and Schooner rather than blue. Mocha makeup seems to be a more palatable name than brownand crayon boxes entice us with Banana Mania and Mango Tango. Car companies often get creative with their naming of paint colours—Lotus used Norfolk Mustard, Dodge recently brought back Sub-Lime for the revamped Charger and who doesnt drool over a Ferrari painted Rosso Corsa—the most iconic car colour ever and proof that shades of colours can even be branded and owned. The more unique or unusual the colour is named, the more appetizing it seems to be.

Rather than name our 10 colours, we decided to simply identify them by their hex code (a technical breakdown of the intensity of red, green and blue used to make up each colour). Well leave the naming to you. Seriously, we left you space. Get creative.


girl in swimming pool

#00A5B3

clear skies | ocean | wipe-out | peacock | avatar | hawaii | eyeshadow | blanket | beach | sidewalk chalk | freedom | arctic | cleanliness | tranquillity | wisdom | baby boy | clinical | stratocaster | gin & tonic | surfing | mineral water | dolphin | glass cleaner | fountain | niagara falls | tropical splash | lagoon |  robin egg

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Girl in green dress standing in Paris street

#C6CD6B

lime | mike wazowski | seaweed | emerald | pear | moss | shrek | four-leaf-clover | jalapeño | parakeet | pickle | crocodile | festive | envy | jealousy | cash | olive | salsa healthy smoothy | pea soup | starbucks | garden hose | kiwi | forest | lizard | tennis ball | grass | alien | salad | granny smith | kermit the frog | pine tree air freshener

 
Orange sunset

#FE5A34

tangerine | marigold | cider | fire | tiger | cantaloupe | citrus | terracotta | spice | squash | clay | pumpkin | juice life jacket | carrot | autumn | construction | golden hour | crush | marmalade | monarch butterfly | kraft singles | mango | cheddar | jack-o-lantern | leaves | goldfish | fuzzy navel | harvest moon | cheetos | sweet potato

 
Sail boat in Greece

#002744

blue jay | sapphire | denim | avatar | toronto | smurf | fountain pen | baseball cap | dusk | mariana’s trench neptune | picasso | berry | finger-paint | twister | dory | sapphire | little boy | smarties | sadness | planet earth | cookie monster | frosting on a birthday cake | macaw | emperor butterfly | crayons

 
Tan coloured arch

#D5C0A9

butterscotch | fawn | egg nog | oat | latte | parmesan | biscotti | oyster | sandcastle | shortbread | leather | driftwood | potato | lion | beach | cream | desert boots | croissant | toast | fish & chips | cardboard | sculpture peanut butter | caramel | walnut | trench coat | blah | ice cream cone | mediterranean | khakis | oatmeal

 
Red vintage bicycle outside art gallery

#FD4A49

cherry | lollipops | brick | passion | ladybug | pepper | canada | ferrari | telephone box | erotic | lips | pop-can | bloody ceasar | tomato salad | elmo | barn | borscht | first aid | watermelon | ketchup | solo cup | fire truck poppy | boxing gloves | double-decker bus | sand pail | stiletto | etch-a-sketch | communism | rudolph | carpet

 
Girl in pink

#EFCCCA

rose | flamingo | lipstick | blush | salmon | coral | peach | bubblegum | cotton candy | lemonade | rosewood | tutu | barbie | valentine | eye | loveable | child’s play | flowers | shrimp | cherry blossoms | sweet sixteen | sweethearts | panther | dragon fruit | delicate | jewelry box | ballerina tissue paper | birthday cake | bath salts

 
Clay roof on the island of Milos in Greece

#DBE0DE

pearl | cotton | egg | virginity | cream | ivory | coconut | wedding dress | salt | new beginnings | rice | bone porcelain | abdominal snowman | daisy | arctic | clean | linen | stucco villa | smile | parchment | dove | natural marshmallow | sheep | bleached | surrender | plain tee | dove | toilet paper | rabbit | handkerchief | album

 
Two lemon halves in hand

#FF5D37

honey | canary | daffodil | butter | corn | dandelion | rubber ducky | dijon | banana | bumblebee | blonde joy | sunny afternoon | smiley face | pacman | rain coat | taxi cab | submarine | bart simpson | golden arches | highlighter | bumblebee | school bus | chickadee | minions | gelato | sunflower | no name | kraft dinner

 
Mint coloured garage door

#D0DCC8

sage | juniper | fern | mouthwash | pistachio | basil | mint | guacamole | mistletoe | lettuce leaf | ice cream | growth | tea | celtic | margherita | statue of liberty | henri rousseau | fender stratocaster | macaroons | go | sea foam | mojito | shamrock shake | cabbage | pastel | prom | fresh | snow pea | marijuana

 

 

WORDS: DAVID GANHÃO
PHOTOS: NOAH GANHÃO

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