Colour is the lens by which we perceive the world. How they affect us is deeply personal and anything but straightforward. They emotionally influence us in such a way that can increase our metabolism or cause our blood pressure to spike—but more commonly known are their ability to alter our mood or immediately invoke memories. Warm colours like red, orange and yellow can evoke emotions that range from happiness and warmth to anger and hostility. Cool colours like blue, purple and green are considered calming but can muster up feelings of sadness.
But what about the names? Blue is blue, right? Not quite. If you’re looking to repaint your bathroom it’s likely the swatch choices will be Deep Royal, Celeste, and Schooner rather than blue. Mocha makeup seems to be a more palatable name than ‘brown’ and crayon boxes entice us with Banana Mania and Mango Tango. Car companies often get creative with their naming of paint colours—Lotus used Norfolk Mustard, Dodge recently brought back Sub-Lime for the revamped Charger and who doesn’t drool over a Ferrari painted Rosso Corsa—the most iconic car colour ever and proof that shades of colours can even be branded and owned. The more unique or unusual the colour is named, the more appetizing it seems to be.
Rather than name our 10 colours, we decided to simply identify them by their hex code (a technical breakdown of the intensity of red, green and blue used to make up each colour). We’ll leave the naming to you. Seriously, we left you space. Get creative.
#00A5B3
clear skies | ocean | wipe-out | peacock | avatar | hawaii | eyeshadow | blanket | beach | sidewalk chalk | freedom | arctic | cleanliness | tranquillity | wisdom | baby boy | clinical | stratocaster | gin & tonic | surfing | mineral water | dolphin | glass cleaner | fountain | niagara falls | tropical splash | lagoon | robin egg
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#C6CD6B
lime | mike wazowski | seaweed | emerald | pear | moss | shrek | four-leaf-clover | jalapeño | parakeet | pickle | crocodile | festive | envy | jealousy | cash | olive | salsa healthy smoothy | pea soup | starbucks | garden hose | kiwi | forest | lizard | tennis ball | grass | alien | salad | granny smith | kermit the frog | pine tree air freshener
#FE5A34
tangerine | marigold | cider | fire | tiger | cantaloupe | citrus | terracotta | spice | squash | clay | pumpkin | juice life jacket | carrot | autumn | construction | golden hour | crush | marmalade | monarch butterfly | kraft singles | mango | cheddar | jack-o-lantern | leaves | goldfish | fuzzy navel | harvest moon | cheetos | sweet potato
#002744
blue jay | sapphire | denim | avatar | toronto | smurf | fountain pen | baseball cap | dusk | mariana’s trench neptune | picasso | berry | finger-paint | twister | dory | sapphire | little boy | smarties | sadness | planet earth | cookie monster | frosting on a birthday cake | macaw | emperor butterfly | crayons
#D5C0A9
butterscotch | fawn | egg nog | oat | latte | parmesan | biscotti | oyster | sandcastle | shortbread | leather | driftwood | potato | lion | beach | cream | desert boots | croissant | toast | fish & chips | cardboard | sculpture peanut butter | caramel | walnut | trench coat | blah | ice cream cone | mediterranean | khakis | oatmeal
#FD4A49
cherry | lollipops | brick | passion | ladybug | pepper | canada | ferrari | telephone box | erotic | lips | pop-can | bloody ceasar | tomato salad | elmo | barn | borscht | first aid | watermelon | ketchup | solo cup | fire truck poppy | boxing gloves | double-decker bus | sand pail | stiletto | etch-a-sketch | communism | rudolph | carpet
#EFCCCA
rose | flamingo | lipstick | blush | salmon | coral | peach | bubblegum | cotton candy | lemonade | rosewood | tutu | barbie | valentine | eye | loveable | child’s play | flowers | shrimp | cherry blossoms | sweet sixteen | sweethearts | panther | dragon fruit | delicate | jewelry box | ballerina tissue paper | birthday cake | bath salts
#DBE0DE
pearl | cotton | egg | virginity | cream | ivory | coconut | wedding dress | salt | new beginnings | rice | bone porcelain | abdominal snowman | daisy | arctic | clean | linen | stucco villa | smile | parchment | dove | natural marshmallow | sheep | bleached | surrender | plain tee | dove | toilet paper | rabbit | handkerchief | album
#FF5D37
honey | canary | daffodil | butter | corn | dandelion | rubber ducky | dijon | banana | bumblebee | blonde joy | sunny afternoon | smiley face | pacman | rain coat | taxi cab | submarine | bart simpson | golden arches | highlighter | bumblebee | school bus | chickadee | minions | gelato | sunflower | no name | kraft dinner
#D0DCC8
sage | juniper | fern | mouthwash | pistachio | basil | mint | guacamole | mistletoe | lettuce leaf | ice cream | growth | tea | celtic | margherita | statue of liberty | henri rousseau | fender stratocaster | macaroons | go | sea foam | mojito | shamrock shake | cabbage | pastel | prom | fresh | snow pea | marijuana
WORDS: DAVID GANHÃO
PHOTOS: NOAH GANHÃO
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